Pay per click or PPC advertising has been around for a long time and it has proven to be a great way to gain sales – it can also be a great tool to use as part of your keyword research program. If you use PPC for keyword research you need to be prepared to…
Category: Online marketing
Using Categories, Tags And Keywords
There seems to be a little confusion in some minds about how to use categories and tags and their relationship to keywords. Perhaps we can clear the air just a little. The idea behind both categories and tags is to enable users to find related content easily and should be planned from day one as…
How Much Content Is Too Much Content?
What can be difficult is assessing what too much or too little is exactly. However, you come back to the basic premise that your content is there for a reason, you have a good starting point. Any longer and you risk boring your readers, any shorter and you may not be providing enough information. Having…
Good SEO Includes A Good Spring Clean Up
Spring is in the air and everywhere you look, people and businesses are going through their annual spring clean up – but what about your website? You should include a regular clean up routine as part of your SEO program and I suggest you should do it more than once per year – perhaps as…
What Value Is There In Traffic From Social Marketing?
Depending on who you talk too, social marketing provides either a valuable stream of traffic, or a flow of useless traffic that does nothing but send your bounce rate through the roof. How can they both be true? A lot will depend on the type of social marketing you do, where you do it, and…
Search Monkey Allows Embedded Videos And Games
Yahoo! has introduced a new Search Monkey feature that allows web masters to embed videos, games and documents directly into their Yahoo! search results. You don’t have to build a special application to access this feature, just include a few lines of semantic markup information and the Yahoo! crawler will do the rest. Once you have…
Duplicate Content And Regional TLD’s
Can you have duplicate content on regional domain names? For example, if you have a web site, pinkturtles.co.uk; pinkturtles.com.au; pinkturtles.com.ca etc, can these sites duplicate the content of the parent site which could be pinktutles.com? The answer seems to be yes. They do localize the sites with local phone numbers, perhaps local pricing and local…
Link Building – How Many Links Are Too Many Links?
I have never really limited myself to the 100 link barrier that Google is said to impose on web pages – let’s face it, if you use the do-follow on comments and you have a post that receives a lot of visits and comments – are you going to terminate commenting because the link count…
When Should You Consider Dedicated Hosting?
Most web sited owners, businesses included, start life using shared hosting. You may have heard of dedicated hosting and wondered what the difference is and whether or not it is right for you. When should you move to dedicated hosting? First, let’s look at the difference between shared and dedicated. As the name suggests, shared…
Social Marketing – Can You Claim To Have Been Everywhere?
Are you a socialite? When it comes to social marketing, some people hit the circuit with a vengeance developing, or trying to develop, a standing on as many social sites as possible. When I say quality, there are many issues involved. Relevance can be measured using many different factors. For example, if your site targets…
Is Alexa Becoming A Useful Analytics Tool – Not Yet But Looking Good
The latest offering from toolbar numbers giant Alexa looks good when it comes to website analytics. However, a closer look reveals a pretty picture that promises much but offers little. The real problem with Alexa is very simple – accuracy. At best this is probably on 10% of all users and these users seem to…
Should You Limit Yourself To The Most Popular Social Networks?
The prevailing view seems to be to limit yourself to the most popular social networks and build for yourself “social equity”. Another view, which doesn’t seem to be as popular, is to promote your website in as many places as possible and try to gain a foothold in a market by building inbound links. These…
Enhance Your Blogging Using Featured Writers
It doesn’t matter how much of an expert you are in any given field, there are times when your blogging efforts could use a different perspective. Guest and featured writers are, in my view, slightly different. A guest writer is someone who does just that. They are a guest who writes and article on a…
Do You Have Analytics On All Your Pages?
Have you ever thought that the data you receive from an analytics program like Google Analytics is totally wrong? Perhaps it is. However, for many website owners, the problem is they have forgotten the one basic rule of website analytics. Proprietary trackers like Google Analytics need to have the tracking code installed onto every page you…
Common Mistakes That Could Spoil Your Internal Links
Internal links can be the life blood of most web sites.If you get them wrong, even slightly wrong, they ruin the overall strengthof your site. I come across a lot of sites where the internal links, whilst well intentioned, and often well planned, have common link errors. When I say link errors, I am talking…
Online Advertising Using Browsing Habits
It has long been talked – taking a users browsing habits and targeting online advertising to their special interests. Google is about to take the next step in this direction by rolling out a beta version of interest based advertising. In the past, advertising was displayed on Google publisher sites based on a contextual or…