What can be difficult is assessing what too much or too little is exactly. However, you come back to the basic premise that your content is there for a reason, you have a good starting point. Any longer and you risk boring your readers, any shorter and you may not be providing enough information. Having…
Category: social media management
Good SEO Includes A Good Spring Clean Up
Spring is in the air and everywhere you look, people and businesses are going through their annual spring clean up – but what about your website? You should include a regular clean up routine as part of your SEO program and I suggest you should do it more than once per year – perhaps as…
What Value Is There In Traffic From Social Marketing?
Depending on who you talk too, social marketing provides either a valuable stream of traffic, or a flow of useless traffic that does nothing but send your bounce rate through the roof. How can they both be true? A lot will depend on the type of social marketing you do, where you do it, and…
Search Monkey Allows Embedded Videos And Games
Yahoo! has introduced a new Search Monkey feature that allows web masters to embed videos, games and documents directly into their Yahoo! search results. You don’t have to build a special application to access this feature, just include a few lines of semantic markup information and the Yahoo! crawler will do the rest. Once you have…
Duplicate Content And Regional TLD’s
Can you have duplicate content on regional domain names? For example, if you have a web site, pinkturtles.co.uk; pinkturtles.com.au; pinkturtles.com.ca etc, can these sites duplicate the content of the parent site which could be pinktutles.com? The answer seems to be yes. They do localize the sites with local phone numbers, perhaps local pricing and local…
Link Building – How Many Links Are Too Many Links?
I have never really limited myself to the 100 link barrier that Google is said to impose on web pages – let’s face it, if you use the do-follow on comments and you have a post that receives a lot of visits and comments – are you going to terminate commenting because the link count…
When Should You Consider Dedicated Hosting?
Most web sited owners, businesses included, start life using shared hosting. You may have heard of dedicated hosting and wondered what the difference is and whether or not it is right for you. When should you move to dedicated hosting? First, let’s look at the difference between shared and dedicated. As the name suggests, shared…
Enhance Your Blogging Using Featured Writers
It doesn’t matter how much of an expert you are in any given field, there are times when your blogging efforts could use a different perspective. Guest and featured writers are, in my view, slightly different. A guest writer is someone who does just that. They are a guest who writes and article on a…
Optimizing For Local Traffic – Foot Traffic That Is
Since many people are now turning to the internet to find specific businesses before the leave home, this is becoming a sound business practice. However, are you truly optimized to get that local traffic. We talk so much about increasing the traffic to a website, however, for a bricks and mortar business, the traffic they…
Reputation Management Using Twitter
Like many social sites, Twitter can at times be too social and drag me away from being productive. However, a post on Google’s Inside Adsense caught my attention today and I am beginning to wonder if Twitter is becoming a necessary tool for reputation management. The Inside Adsense post was nothing more than an announcement that they had…
Do You Have Analytics On All Your Pages?
Have you ever thought that the data you receive from an analytics program like Google Analytics is totally wrong? Perhaps it is. However, for many website owners, the problem is they have forgotten the one basic rule of website analytics. Proprietary trackers like Google Analytics need to have the tracking code installed onto every page you…
Common Mistakes That Could Spoil Your Internal Links
Internal links can be the life blood of most web sites.If you get them wrong, even slightly wrong, they ruin the overall strengthof your site. I come across a lot of sites where the internal links, whilst well intentioned, and often well planned, have common link errors. When I say link errors, I am talking…