I have never really limited myself to the 100 link barrier that Google is said to impose on web pages – let’s face it, if you use the do-follow on comments and you have a post that receives a lot of visits and comments – are you going to terminate commenting because the link count is getting close to 100? I hope not – you could be killing a good conversation. However, back to the current discussion.
Earlier this week Matt Cutts provided a brief overview on Google’s actual approach to links and on how many is too many. Pages certainly don’t get ‘banned’ or reduced rankings based on how many links they have. In fact the 100 link recommendation originally came to be simply because Google had a 100 kilobyte limit for indexing each page. If the page exceeded 100 kilobytes then balance was left out of the indexing process.
These days, that limit doesn’t exist. What about the links? Google always comes back to the one central theme – user experience. A page could have several hundred links – for example, a resource page, or, as I mentioned above, a page that has a lot of do-follow comments. I know Matt Cutts has had posts that exceed the 100 comment level – except being a good Googler he ‘no-follows’ his comments. However, those links are all valuable and add to the user experience.
Where mass linking does cause problems is when they could be considered spammy.
The bottom line – do what you need to do keeping in mind your page is first and foremost designed with the user in mind. If that means 120 links – so be it. Link building is an inexact science. The link juice that flows through each link becomes quite minute once you get beyond 10 or 20 links. A page with a PR of 5 will only pass .5 to each of 10 links and only .05 to each of 100 links. Likewise, if you have an inbound link from a page with 100 links, you are really only gaining a trickle.
With that in mind, a mass of links is useless when it comes to earning page rank. It’s only value is in passing information to users. There is one interesting side light to this issue. If you have a resource page that is very well laid out and provides valuable links to users, that page may well receive a lot of inbound links from other sites that recommend it. Link building can be an interesting part of SEO sometimes.
- Common Mistakes That Could Spoil Your Internal Links
- Do You Have Analytics On All Your Pages?
- Optimizing For Local Traffic – Foot Traffic That Is
- Enhance Your Blogging Using Featured Writers
- Social Marketing – Can You Claim To Have Been Everywhere?
- When Should You Consider Dedicated Hosting?
- Good SEO Includes A Good Spring Clean Up
- Search Monkey Allows Embedded Videos And Games
- Link Building – How Many Links Are Too Many Links?
- What Value Is There In Traffic From Social Marketing?