The prevailing view seems to be to limit yourself to the most popular social networks and build for yourself “social equity”. Another view, which doesn’t seem to be as popular, is to promote your website in as many places as possible and try to gain a foothold in a market by building inbound links. These sites are good for link building and some of them are even good for networking, though a good number are only good for a link here and there.
I say it helps to move in both directions at once. Focusing on only one strategy is limiting. You need the inbound links, which many social sites – even the most popular ones – don’t provide. Many social sites purposely try to dissuade using them for link building purposes and even go so far as to use nofollow tags in their links. It is clear that they want you to use their sites for networking, not link building.
That’s fine. That’s what you should use those sites for. Many of them can deliver great traffic to your website and traffic is traffic. You need it. But you also need links.
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